CURRENT TV
so with all the buzz about al gore's new station will 'current' be a hit or a flop? the website and cable station launches monday.
"Current will offer short-form programming in the TV equivalent of an iPod shuffle. It's 'pods' will be 15-second to five-minute segments that range from the hottest trends in technology, fashion, television, music and video games, to pressing issues such as the environment, relationships, spirituality, finance, politics and parenting, subjects that young adults can rarely find on television."
I think this is one of those things that I hope would do well because the basic idea is good but without a great ad campaign and lots of celebs seems to be destined to flop.
are the kids of today too jaded to give a shit?
The TV network has established an alliance with Google to broadcast "Google Current," short news segments based upon current Internet searches, including the latest searches based on Google Zeitgeist. The Google Current segments will be 30 seconds to three minutes and "buck conventional news practices by reporting not on what media editors decide is 'news,' but on the topics people are actually searching for right now. So news isn't what the network thinks you should know, but what the world is searching to learn," Current's press release says.
what do you think?
the cool thing seems to be that the viewers can also be collaborators which could be kind of cool seeing some viewer submissions. maybe I should do a segment about how much I rule.
now that would be good television.